Experience the nostalgic smell of Auntie Anne’s pretzels anytime, anywhere with their latest offering – Knead: Eau De Pretzel. The renowned pretzel chain, founded in Downingtown and now based in Lancaster, has bottled up the irresistible scent of its freshly baked goods to create a unique fragrance.
Knead is infused with notes of buttery dough, salt, and a hint of sweetness, capturing the essence of the beloved pretzel shop that has been a beacon of hope for weary shoppers in malls for decades. Available in 1-ounce bottles for $25 and 3.4-ounce bottles for $45, this wearable scent is a perfect reminder of the comforting aroma of Auntie Anne’s.
“There are few scents more recognizable than the aroma of Auntie Anne’s,” said Julie Younglove-Webb, Auntie Anne’s chief brand officer. “Smell is a special and powerful sense. Over the years, fans have shared their memories and experiences that began with just a whiff of our pretzels. We’ve bottled that moment and can’t wait for fans to enjoy it in a whole new way.”
Embrace the unique with Knead: Eau De Pretzel, available online starting Wednesday. Get your hands on this distinctive fragrance and let the comforting scent of Auntie Anne’s pretzels transport you to a world of tasty delights.
But if pretzel-inspired perfume isn’t your thing, you can always visit one of the nine Auntie Anne’s locations in Philadelphia or explore the many more in the surrounding region. Founded in 1988 by Lancaster County-native Anne Beiler, Auntie Anne’s has become the world’s largest soft pretzel franchise, originated from a humble concession stand at a farmers’ market in Downingtown.